We were tasked to create the identity for the first mall in Pondicherry. The brand name and registration had already been decided but they wanted a logo for the same. We jumped at the opportunity since we would be working on the brand design for the first mall in Pondicherry. We took what the name stands for and came up with the design and identity which speaks volumes regarding the brand. The look and feel brings out the essence of Providence and the colours are in sync with the layout of the mall.