Every business’ ultimate goal is to increase its client base and reach new heights. This is done by creating awareness amongst people about the existence of the said business. The website of a company is that which is viewed first by a prospective client through a search engine. But while looking for a particular product or service, a number of related websites, which might include yours, show up. So how do you make your website rank higher on the SERPs (search engines)? Through SEO and content marketing, hence it is a proven theory that a good content marketing strategy helps improve SEO results in drastic levels.
The Internet is making more and more noise with each passing day. This means so many thousands of posts on FB, Instagram, Twitter, Pinterest and so many millions of searches on Google and other search engines happen every minute. Amongst all this noise, if your company’s website needs to stand out, content marketing is what will help. Content marketing and SEO go hand in hand to pass Google algorithm and get higher SERPs (search engines). But the major difference being SEO is scrutinized and is very specific to nature, whereas content marketing can be generic and vast. Although SEO and content marketing seems like two different entities, they always blend and are coherent with each other.
Quality content is what matters and it is the key to optimize your website. This is because it is the content that feeds a company’s SEO. Quality content means that the content should be unique, informative, original and authentic. Quality content should be invested in to yield higher rankings through organic searches. It also ensures higher traffic to your site. A good content marketing strategy helps in areas even beyond SEO, SERPs etc., it does play a pivotal role in improving your sales and leads.
Content helps search engines to get to know everything about your company. Search engines rely heavily on words and the keywords given to know what the business is and what they are selling. Without the right content, there isn’t anything for the search engines to crawl. Sometimes even with the right keywords given, if there isn’t any good, quality content, then your website created will not reflect in the SERPs. Precisely, good content is directly proportional to the quality of SEO. A substantial content is what is exactly required to lure in traffic to your website, to make an efficient content marketing plan and deliver quality SEO.
If your website visitors enjoy what they are reading, they are most likely going to spend more time on it. When a site is termed as an engaging site, it means that the readers find the content useful, relevant, funny or informative, thanks to a good work done and it pays off in terms of SEO, as well. For these reasons, according to search engines, when more time is spent on your site it equals good content. If a visitor lands in your site but jumps back out into the listings page, the search engines will take it into account that there was no quality or relevant content and will reconsider your SERPs ranking. SEO and content marketing are very similar in one aspect – it is to stay unique and try to rank the first for the same.
Inbound links play a vital role in the ranking of search engines. This is due to the fact that visitors can find your site through them. Inbound links tell search engines that your site is valued. Any business that gives away free links jeopardizes the credibility and value of their website. It also brings down their organic rankings. This is why links need to be earned. Unique, quality content is the answer for other websites to link yours in theirs. All these factors contribute to a good content marketing strategy and in turn, help giving quality SEO results.
With so many different online portals available, if someone likes what they’ve just read, they find ways in which they can share it in all these portals. This is where the above said links play another important role. When a reader appreciates informative, fun, educational or useful content, it is instantly interacted with by giving thumbs up, by commenting on it or by sharing the link to another platform. These are signals that search engines read to evaluate a given piece of content. When the content is great, it is given a higher ranking. Hence SEO is directly affected by the kind of content marketing strategy that is used. SEO’s requirement is always satisfied with good strategies made by using content marketing.
Living in a fast-paced competitive world, we need to keep working on what we sell and ourselves. Though a great, unique content is what we aim to create, just one won’t do. New, quality contents should be worked on over and over again to stay on par with the competition and to top search engines. Apart from regular, new content, if the content is relevant and timely, it adds to ranking your site high on the SERPs. Search engines take it into consideration when more newsworthy and timely content is published which leads to advancing your search ranking. An SEO content basically helps attract search engine traffic onto the site. Hence SEO and content marketing go along with one another to help enunciate the goal of topping onto the SERPs. Content Marketing also best works with good SEO technique implementation.
Content marketing not only satisfies the basic needs for a website like alt tags for images, description for pictures and so on, but it also works to organically strengthen the factors for SEO in the form of blogs, articles etc., where essential keywords can come in place. New, relevant, fresh, unique, informative and quality content is what will help to optimize the search engines. For every reader who spends more time on your site, the more brownie points you get as this is what search engines interpret as quality content. To always stay high on the SERPs (search engines), content marketing must be invested in as this produces long-lasting organic results. Signs of quality content marketing reflect in SEO.
To optimize your website and your online presence for search engines, contact us at Tablo Noir – Branding Agency in Chennai.